Market Analysis

Determining the Value of Your Property

A common method of determining the value of an industrial property is a Comparative Market Analysis (CMA). In this method, value is determined by analyzing similar properties in the market area that have recently sold and/or are currently on the market. The analysis also takes into account the quantity and quality of comparable properties that are currently available. The goal of the analysis is to establish a price range that will attract a willing and able buyer in a reasonable amount of time.

I will prepare a written Market Analysis Report for your property and will meet with you to review all of the information in the report. We will discuss all of the factors to allow you to fully understand the process and establish the Initial Marketing Price for your property.

When the value of your property has been determined, you can establish the initial marketing price that will achieve your goals.

As a guideline, your initial marketing price should not exceed market value by more than 5% or potential buyers may not even look at the property. Also, if your goals include a quick sale, the initial marketing price should be at or below the market value.

The following points should be kept in mind as you determine your initial marketing price:

· Realistic pricing will achieve the greatest return in a
reasonable time

· The market determines the final price. This price
may or may not meet your goals.

· If you have installed specialized equipment or highly
upgraded units, you will most likely not be able to
recoup your entire cost.

· Properties that remain on the market for a long time
tend to get fewer showings.